This mark is commonly considered a useful tool to distinguish products and services on the market, as well as a means of communication with the consumer. The criterion set in Article 2570 of the Italian Civil Code and Article 11 of the Italian Industrial Property Code identifies the term “collective mark” as a trademark whose registration is requested not by a single business who uses it to distinguish products from its own company but by “... those who carry out the function of guaranteeing the origin, the nature, or quality of certain goods and services” in order to “be used by producers and traders according to the rules of their respective regulations”.
In this context, the Collective Geographical Mark is a particular collective brand that serves to indicate and guarantee the geographical origin of products or services.
