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Dealers training & Coaching


  • To ensure constant professional updating of those that work at car dealers, a sector that is highly competitive, and constantly evolving.
  • To provide the knowledge required for Customer Relationship Management, to deal with clients throughout the sales process, ensure their loyalty, and handle any critical situations.
  • To provide suitable skills in terms of the product, sales process and buying experience, customer relations, communicating the brand, norms and fiscal aspects.
  • To allow the tools and processes to be acquired that are necessary for transmitting the Corporate Identity, in conformity to what is laid down by Head Office.


Commercial, managerial and administrative operators who work at a car dealership.


RINA Services offers personalised training solutions, in the classroom or on the premises, designed to be in line with the company's goals and specific needs of personnel. Coaching sessions are aimed mainly at company team building and self-motivation of human resources.

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